Privacy Policy

Effective Date: April 30, 2026

This Privacy Policy describes how Scarano Group, Inc. (“we,” “us,” or “our”), operating as johnscaranorealtor.com, collects, uses, and protects your personal information when you visit our website or use our services.

Information We Collect

We may collect the following types of personal information when you interact with our website:

  • Name
  • Email address
  • Phone number
  • Any additional information you voluntarily provide through our contact forms or other communications

We may also automatically collect certain technical information, including your IP address, browser type, device type, pages visited, and referring URLs through cookies, analytics tools, and tracking technologies such as the Follow Up Boss tracking pixel.

How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries and provide real estate services
  • To communicate with you by phone, email, or text message regarding your real estate needs
  • To improve our website and services
  • To track website activity and analyze user behavior for marketing purposes
  • To send you relevant real estate information, market updates, or newsletters you have opted into

We Do Not Sell Your Information

We do not sell, rent, trade, or otherwise share your phone number or personal information with third parties for their promotional or marketing purposes. Your information is used solely to provide the services you have requested and to communicate with you about real estate matters.

Third-Party Services

We may use third-party services to assist in operating our website, conducting our business, or servicing you. These third-party providers include but are not limited to:

  • Follow Up Boss (customer relationship management)
  • Fello (home valuation and client engagement platform)
  • Curb Hero (open house sign-in and lead capture)
  • SiteGround (website hosting)
  • Google Analytics (website analytics)
  • Beehiiv (email newsletter platform)

These providers may have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Cookies and Tracking Technologies

Our website uses cookies and tracking technologies, including the Follow Up Boss tracking pixel, to monitor website activity and improve user experience. You may disable cookies through your browser settings, but doing so may affect your experience on our site.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications at any time

To exercise any of these rights, contact us using the information provided below.

Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this page periodically.

Terms and Conditions

  1. We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.
  2. You can cancel the SMS service at any time. Just text “STOP”. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
  3. If you are experiencing issues with the messaging program, you can reply with the keyword “HELP” for more assistance, or you can get help directly at johnscarano@kw.com.
  4. Carriers are not liable for delayed or undelivered messages.
  5. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
  6. If you have any questions regarding privacy, please read our privacy policy: Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, you may contact us at:

John Scarano
Scarano Group, Inc.
Email: johnscarano@kw.com
Phone: (845) 234-6338